An unemployed genius becomes a contestant on television's biggest quiz show and proceeds to win the company from the show's sponsor in this riotous comedy favorite! Vincent Price gives a career best performance as the eccentric owner of the Milady Soap empire, along with pitch perfect turns by Academy Award winners Ronald Colman (Lost Horizon) and the effervescent Celeste Holm (All About Eve). A rollicking, romantic film guaranteed to tickle your funny bone!